Marketing for Artists in the Digital Age

Artist professional development talk on Tuesday, January 17 from 6:00-7:30 PM.

Marketing and communications are an essential part of any artist’s practice or organization’s strategy. But how do you know where to concentrate your efforts with the complicated matrix of digital offerings? Communications professional and digital strategist Mara Vlatković is joining NYFA for a talk on January 17 to answer questions like:

• How do I start developing my audience and network online?
• Which social media platforms should I be using, and why?
• How do I incorporate online marketing into my day-to-day communication strategy?
• Will marketing my events, shows, performances etc. online make a difference to attendance or money raised?

The talk will explore the above questions and will provide you with concrete tips and strategies for creating a digital marketing strategy. You’ll learn ways to use social media to your advantage, rather than having it be a time-sucking activity, and most importantly, hear how to use online marketing effectively and efficiently to reach your target audience.   

Title: Marketing for Artists in the Digital Age
When: Tuesday, January 17, 2017, 6:00-7:30 PM
Where: NYFA offices, 20 Jay Street, Suite 740, Brooklyn, NY 11201
Cost:$10 for NYFA affiliated artists and $15 for the general public
RSVP: Pre-registration is required, please click here to register

Mara Vlatković is a communications professional and arts manager based in New York City. With previous experience in cultural diplomacy and international development in Washington D.C., she has turned her focus on start-ups and organizations that support artists and creatives in fulfilling their full potential. She has a M.A. in Culture, Policy, and Management from City University London and a B.S. in Sociology from the London School of Economics. Mara is the Founder of Young Professionals in the Arts (YPA) and provides training in digital marketing to artists and art professionals. She previously worked at the New York Foundation for the Arts (NYFA) as the Digital Communications Officer.

Images, from top: Kwesi Abbensetts (Fellow in Photography, ‘16) and Mara Vlatković